1. Introduction

Pencraft Stationery Ltd ("we", "our", or "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and share information about you when you visit our website at sytnaya-ikra.com (the "Site") or otherwise interact with us.

Please read this Privacy Policy carefully. If you have any questions about this Privacy Policy or our data practices, please contact us using the details provided at the end of this policy.

2. Information We Collect

We may collect and process the following information about you:

2.1 Information you provide to us:

• Contact information (such as your name, email address, postal address, and telephone number) when you sign up for our newsletter, make an enquiry, or contact us;
• Order information (such as your delivery address, billing address, and payment details) when you place an order;
• Any information you provide when you communicate with us by email, post, telephone, or other means.

2.2 Information we collect automatically:

• Technical information, including your IP address, browser type and version, time zone setting, operating system and platform;
• Information about your visit, including the URLs of the pages you visit, your path through and from our site, page response times, download errors, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.

3. How We Use Your Information

We use the information we collect about you for the following purposes:

• To provide you with the products and services you have requested;
• To send you order confirmations, shipping updates, and customer service messages;
• To send you marketing communications, if you have subscribed to our newsletter;
• To improve our website and customer service;
• To analyse how visitors use our site;
• To comply with our legal obligations.

4. Legal Basis for Processing

Under UK data protection law, we must have a legal basis for processing your personal data. The legal bases we rely on are:

• Contract: Processing is necessary for a contract we have with you, or because you have asked us to take specific steps before entering into a contract.
• Legitimate Interests: Processing is necessary for our legitimate interests or the legitimate interests of a third party, provided your interests and fundamental rights do not override those interests.
• Consent: You have given clear consent for us to process your personal data for a specific purpose.
• Legal Obligation: Processing is necessary for us to comply with the law.

5. How We Share Your Information

We may share your personal information with:

• Service providers who perform services on our behalf, such as payment processing, shipping, and email marketing;
• Professional advisers, including lawyers, accountants, and insurers;
• Government authorities or law enforcement officials if required by law or to protect our legal rights;
• Any other third party with your consent.

We do not sell, rent, or lease your personal information to third parties.

6. Data Retention

We will retain your personal information for as long as necessary to fulfil the purposes for which we collected it, including to satisfy any legal, accounting, or reporting requirements.

To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure, the purposes for which we process the data, and whether we can achieve those purposes through other means.

7. Your Rights

Under UK data protection law, you have several rights regarding your personal data:

• The right to access your personal data;
• The right to rectification if your personal data is inaccurate or incomplete;
• The right to erasure (the "right to be forgotten");
• The right to restrict processing of your personal data;
• The right to data portability;
• The right to object to processing of your personal data;
• Rights in relation to automated decision making and profiling.

To exercise any of these rights, please contact us using the details provided at the end of this policy.

8. Cookies

We use cookies and similar technologies on our website. For more information about how we use cookies, please see our Cookie Policy.

9. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know.

We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

10. Third-Party Links

Our website may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. We encourage you to read the privacy policy of every website you visit.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new Privacy Policy on this page and updating the "Last updated" date at the top of this policy.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

12. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

• By email: [email protected]
• By post: Data Protection Officer, Pencraft Stationery Ltd, 42 Stationery Lane, London, EC1V 7AB, United Kingdom
• By phone: +44 20 7123 4567

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). However, we would appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.